Blog "Laying the Foundation: 5 Business Tips from 30 Years of Experience"

Welcome to the first post in our "30 Years, 30 Business Tips". In this blog series I will share the real-world lessons I've learned over three decades of managing, starting, mentoring and growing businesses. Whether you're a new founder or a seasoned entrepreneur, these tips are designed to be practical, proven, and personal.

💡 Tip #1 – Start With Why

Don't just launch a business to make money - start with a clear purpose. Your purpose is your compass. If you're only chasing money, you’ll burn out fast. A clear why fuels motivation, attracts the right people, gives meaning to your work and becomes your anchor in tough times - fueling your personal growth.

🔍 Tip #2 – Test Before You Leap

Before you pour money into branding or product development, test your idea with a small audience. Feedback saves time, money—and often points you to a better version of your original idea.

👥 Tip #3 – Hire Slow, Fire Fast

People make or break your culture. Take the time to find people who align with your mission—not just your skills gap. If they’re not a fit, move on quickly. Delays create damage.

💸 Tip #4 – Profit Doesn’t Equal Cash Flow

You can be profitable on paper and still run out of cash. Know your numbers. Understand your cash cycle. Watch your burn rate like a hawk. Cash flow mismanagement is one of the top reasons businesses fail.

🧏 Tip #5 – Listen More Than You Talk

Your clients are telling you what they need. Pay attention. Their problems are your roadmap for growth—and their words should shape your messaging.

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That’s the first five! If these resonated with you, follow along as I share 25 more tips over the coming weeks.👉 Contact me if you would like mentorship services for your business.